Friday, July 01, 2016

Watsons Challenges Consumers to Take the Switch Test


I'm pretty sure that all of us are consumers. May you be a home maker or the breadwinner of the family, you have to consider the two important factors in any brand - Quality or Savings? These factors have been very crucial for someone who shops. If you would ask me, it is one tough choice. But now, Watsons has a better answer - Switch & Save with Watsons. 

The Switch & Save campaign of Watsons has been going on for several years, giving awareness to customers that they can get excellent quality personal products if they switch from the leading brand and save up to 80% less. 

The effort has met with massive success, convincing tons of people from everyday shoppers to high-profile endorsers (Iya Villania, Christian Bautista, Tessa Prieto Valdez, and Patty Laurel) to make the change. But with such unbelievably great savings, some skeptics remained unconvinced that Watsons products could be as good as the leading brand. To settle the question once and for all, the Watsons team decided to put it to the test- The Switch Test.


Setting up unbranded booths in major cities around the country, Watsons put its products up against the best of the best- the category leaders. Without showing or telling them what brands were involved, the Switch Test mediator had each customer try out two products- Watsons and the leader. They were asked to hold them, examine them, test and compare them, and eventually to choose the one they would buy.

Which ones came out on top? Here’s what the customers had to say:


“Brand A lotion smells good, and is softer on the skin, compared to Brand B,” said one shopper who was surprised to learn that Brand A was actually Watsons. She was even more surprised when she found out Watsons costs 80% less.

Holding a toothbrush in each hand, another participant observed of the Watsons product, “The bristles are softer and I feel it would clean my teeth better.” He too made the switch and was thrilled to learn of the additional savings.


The team tested lotion, toothbrushes, body scrubs, tissue, even hair irons, and, in the end, less than 20% of shoppers chose the leading brand over Watsons quality. But when informed of the sizeable savings afterward, even they were easily swayed to switch. One in particular summed it up perfectly, “Up to 80 percent savings on body lotion, 60 percent on body scrub, and 55 percent on hair iron, what’s there to think about?”

Indeed, with the Switch Test done, the results are clear- 8 out of 10 shoppers prefer Watsons quality, not to mention the Watsons price. I can also attest to their principle because I myself tested the Watsons Hair Straightening Iron and it was better that a leading brand. So how about you? Are you going for the big switch? Get quality and savings at the same time with Watsons. 

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