Saturday, May 14, 2016

Magnum Infinity: A Long and Lasting Chocolate Love


Chocolates makes us happy. And once we crave for them and get it, it gives an uncomparable bliss. With Magnum, continue to have that best chocolate experience as they recently launched their two new flavors - Magnum Infinity Chocolate & Caramel and Chocolate and Raspberry!

In an exclusive event hosted by Magnum’s Creative Director Raymond Gutierrez, guests were given a first taste of Magnum Infinity Chocolate & Caramel and Magnum Infinity Chocolate & Raspberry. Each boasts intense chocolate flavour thanks to its pure Belgian chocolate coating and sweet sprinkling of rare Tanzanian cocoa nibs.


While one is made with silky chocolate ice cream and luscious sea salt with smooth caramel the other is made with decadent chocolate ice cream with a refreshing fruity raspberry swirl. Magnum Infinity is made with two times more cocoa than a Magnum classic and delivers double the indulgence for an intense chocolate pleasure that stays with you longer.


The event was also held to introduce Magnum’s new breed of digital influencers - Tommy Esguerra, Jessica Yang, John James Uy and Jess Connelly. “We like collaborating with people who embody the Magnum brand. They work hard, play hard, and lead bold and intense lives,” said Dianne Tan, senior brand manager. The new group joins mainstay ambassadors Sarah Lahbati and Georgina Wilson.

Taking inspiration from the chocolate bar’s unique mix of flavors, the VIP event was an adventure for the senses through the various lighting installations and musical performances by rising hip-hop artist CURTISMITH, DJ Lola, and London based DJ and Producer, Will Power.

The Hunt is On

Pleasure seekers all over the metro should watch out for the Magnum Infinity Hunt, where lucky winners can get an early ticket to experience Magnum’s new offerings in malls. Complete the hunt to unveil the various secret locations where the new Magnum Infinity flavors will be launched and share your winning moment on Facebook.

This will serve as your digital ticket to the Magnum Infinity launch on May 14 wherein the first 200 to arrive at each of the locations will be able to indulge in the new Magnum Infinity and experience the interactive installations.

Magnum Infinity Caramel and Magnum Infinity Raspberry are now available in all leading supermarkets and convenience stores nationwide. To join the hunt, log on to www.infinityexperience.co.ph on May 6, 2016.

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