Monday, February 15, 2016

New Jollibee TVCs will Tug Your Heartstrings


This Hearts Day, the country’s largest fast food chain, JOLLIBEE, launches its newest TV ads. These four heartwarming videos are inspired by true to life stories and how Jollibee has played a meaningful role in the lives of Pinoys.


During the exclusive media premier held at My Cinema in Greenbelt 3, members of the press were treated to an advanced viewing of 4 heart warming “Mga Kuwentong Pilipinong pinasarap ng Jollibee” videos.   

Jollibee Global Brand Chief Marketing Officer Francis E. Flores said, “Every Pinoy  can relate to the TV ads as they are based on real stories from our customers. They depict the everyday lives of Filipinos and how they express their love to their families, and the role that Jollibee plays in making each memory more memorable.”  

The stories are told through the eyes of a real-life and long-time store manager, who through 22  years have seen more than her fair share of families bonding at Jollibee, which has served as a happy second home for most Filipinos. This is captured in the omnibus video which ties all the stories together.     


The “ALMUSAL” video  features an old couple who regularly gets breakfast at Jollibee, getting the same meals as part of their daily morning routine. The story takes a bitter sweet twist as the husband carries on the breakfast tradition with their daughter when the wife passes away.

The “TAGPUAN” video features a young boy who got lost in the mall and was found by his mom at Jollibee. The story capitalizes on accounts of real moms’ precautionary practice of telling their kids to go to the nearest Jollibee store if they get separated at the mall.

Emphasizing how Jollibee’s influence is strongest among kids, the “JABEE” TVC features a toddler who’s first word is “Jabee” (baby talk for ‘Jollibee’), and he utters this line all throughout the day, signifying his fondness for the brand. 


Ianco Dela Cruz, TVC Director, said, “It is really quite a challenge to be able to capture the different kinds of bonding moments that Filipino families have shared inside Jollibee stores throughout the years. Lucky for the team, we had a wealth of personal experiences to draw from, coming from real customers through the years who have made lasting memories in a Jollibee store. We, the cast and crew, hope that these Jollibee videos bring you on a journey to be closer with your families.”

The Almusal video will be airing in top local TV stations starting February 14. You can view these videos at https://www.youtube.com/playlist?list=PLLJfPsD7JozsrLs0hBgTdGeEiPizr9cPL

How about you? What video has touched you the most? Spoiler alert: ready your tissues for the Almusal TVC :) 

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