Tuesday, October 21, 2014

A New Level of Kitchen Organization with the New Samsung Food Showcase Refrigerator


One of the most important appliances in the house is the refrigerator. Because it stores the most basic thing we need, Samsung introduces the latest kitchen innovation with the new Samsung Food Showcase Refrigerator. With their new product, you are sure to be more organized with your food preparation and provide optimum use of space.


Samsung always aim to know what families need, especially in their homes. That’s why their newest concept will help them get super organized, without having to rummage the refrigerator and keeping else clean in order.


Renowned Filipino chef couple and Samsung Digital Appliances ambassadors, Rolando and Jackie Laudico, noted how an organized refrigerator can make a difference when preparing their dishes both at home and at their newly-renovated house restaurant, Guevarra’s.


“When preparing dishes at our restaurant, it’s always important to have our ingredients readily available. With the high kitchen traffic, we can’t afford to waste time looking for ingredients as the viands should always be readily available for our customers.” said Chef Jac “While at home, we always aim to prepare healthy yet delicious meals for our children so it’s important for us to have a refrigerator that keeps healthy produce like vegetables fresh so we won’t have to constantly replace them.”

With these insights, Samsung’s product developers were determined to create a refrigerator which not only helps families stay organized and keep their food fresh, but also looks beautiful in the kitchen. And this new innovation was unveiled at Chef Laudico’s restaurant recently.


The Samsung Food ShowCase Refrigerator features two layers that optimize the use of space and provide clearly defined zones for frequently used food. It comes with three functional zones - the Cooking Zone, which stores frequently used items, such as eggs, cheese and sauce bottles; the Family Zone, which stores items for the entire family like beverages and fruit; and the Kids Zone, which stores children’s snacks and is located at the lower part of the Showcase considering the height of children. This customized storage space allows all users to easily find items that they need accordingly.

The InnerCase keeps groceries fresh, as it is located deeper within the fridge, behind the outer ShowCase, making it the perfect place to store and preserve perishable items such as vegetables, fruits and meats.

The Samsung Food Showcase Refrigerator also maximizes every inch of its available space. You have spaces for food items and ingredients, beverages, snacks and sauces and the like. The Ice Master is also built in the door, so you can maximize the use of the two additional shelves in the freezer. One cool innovation of this refrigerator is the Ice and Water Dispenser, where you can have chilled filtered water with just a touch of a button.


Aside from their organizing features, The Samsung Food Showcase Refrigerator keeps your food fresh for a long period of time because it retains cool air within the refrigerator even if the Showcase door is frequently opened, and ensure an even and constant temperature from top to bottom, front to back.

With its 10-year warranty, this is a premium home appliance that you can trust, while enhancing the modern lifestyle of its customers. It is also equipped with Digital Inverter Technology that provides energy savings efficiency and guarantees durability.


“Truly, one of the most important items you can have in your kitchen, both at home and, in our case, at work is a refrigerator that keeps your environment organized.” said Chef Lau “Which is why we are happy to have the Samsung Food ShowCase to make our kitchen life easier.”


The Samsung Food ShowCase Refrigerator (with Ice and Water Dispenser) is priced at Php 139,900 and Php 129,900 for the basic model. Available at all authorized Samsung dealers nationwide.

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