Thursday, June 20, 2013

Freeway Launches San Pedro National Artist Collectors Series for Fall 2013


I haven't known any Filipino who doesn't love music. Whether we wanted to just hum a tune or belt out a song, music will always be a part of our daily lives. And this season, Freeway honors Maestro Lucio San Pedro's 100th Birth Centennial by launching the National Artist Collector’s Series for Fall 2013. Being the 9th National Artist to be featured in Freeway's awesome collections, the brand is just as pleased to pay homage to the great Filipino composer and teacher. And I am just so happy to be part of this special event.




Launched this June, Freeway incorporated Lucio San Pedro's work in their newest collection. The lyrics of his popular lullaby, "Sa Ugoy ng Duyan" (in collaboration with Levi Celerio) and symphonic poem, "Lahing Kayumanggi" is now printed in fabrics of Freeway's line. The event was hosted by Ms. Rachel Alejandro, who graced the audience with Kundiman songs and a special performance by the ARS Noveau Chorale was rendered to the special guests and media friends.


The Lucio San Pedro National Artist Collectors Series is composed of tops and dresses made from satinized twills, matte charmeuse, poplins and knits. These are carefully crafted to flatter a woman's figure without sacrificing comfort by using mostly stretch fabrications. They also made use of floral designs, hand drawn lines and curves that feature San Pedro's masterpieces. And for a simple, yet elegant look, Freeway played on the colors black, white to subtle tones such as beige and teal. The colors are a perfect match to a Filipina's modern beauty. 

Here are the clothes that are part of the Freeway x Lucio San Pedro Collection:

His and Hers

Reminds me of Betty Boop. Whatcha think?
The Freeway X San Pedro Look
 Above the knee length Shift dress
with Ugoy ng Duyan lyrics (Php1899.75)
Cotton knit halter top with hemband
and title of Orchestra piece Dance of the Fairies (Php799.75)

 Longsleeve button down workshirt
with Ugoy ng Duyan lyrics on cuffs (Php1499.75)
Longsleeved trench button down dress with
double collar detail with Ugoy ng Duyan lyrics (Php1899.75)
 Pleated Workshirt (Php1499.75)
Shortsleeve sublimation tee with  title of
Orchesta piece Dance of the Fairies (Php1099.75)
Sleeve Extended Button down Workshirt (Php1499.75)
Sleeve extended combi knit &chiffon overlapped top with hemband with title of
Orchestra piece Dance of the Fairies  (Php799.75)
 Sleeve extended printed tee with elastic hemline
 detail with title of Orchesta piece Dance of the  Fairies (Php1199.75)
Sleeve extended twofer dress with title
of Orchestra piece Dance of the Fairies (Php1899.75)

Sleeveless dress with pleated detail
on the collar and Ugoy ng Duyan lyrics (Php1899.75)
 Sleeveless empire cut top with layer detail and
title of Orchestra piece Dance of the Fairies (Php699.75)
Sleeveless overlap skirt & peekaboo neckline
detail dress with title of Orchesta piece Dance of the Fairies (Php1899.75)
Stretch twofer dress with title of Orchestra piece Dance of the Fairies (Php1899.75)

 Stretch woven halter top with keyhole detail and Ugoy ng Duyan Lyrics (Php1299.75)
Thank you for the awesome gift, Freeway :)
To make these pieces stand out more, you can match them with footwears from JANYLIN. I must say that this is one of the Freeway launch that I enjoyed. I can't wait to get these pieces because some of them are perfect to wear in the office.

To know more about this collection or shop online, visit www.freewayonline.com. You can also follow them on Twitter and Instagram  and LIKE their Facebook Page at www.facebook.com/FreewayOnline.












No comments:

Post a Comment

I dazzled you

LinkWithin

Related Posts Plugin for WordPress, Blogger...