Forever 21 is Shopping’s First and Forever

2010 – Months after the opening of Forever 21 at SM Megamall, I was asked to pull out clothes for a fashion show/event. I was in awe. California’s fast-fashion line is like heaven for me because they have the trendiest clothing line for every age. I remember that girls camped outside the store when it opened here in the Philippines, and the crowd went in and out for weeks, making it an international retail fashion market.

Fast forward to 2014, Forever 21 has become a household name with 9 stores across Luzon, Visayas, and Mindanao, and another one fast on its way within 2014. And because they thrive for change (as fashion does every season), Forever 21’s SM Megamall flagship store receives a sophisticated and streamlined makeover, reflecting the brand’s new international look.

Because I am frequent in Megamall, I have seen the reinvented Forever 21 come to life. Goodbye chandeliers and patterned walls, hello to fresh white walls with splashes of black, touches of whitewashed wood and brick, and industrial-inspired shelving. They now aim to look like a fashion playground where you can roam around and enjoy your shopping frenzies. The newly newly-renovated Megamall store also provides a clear overview of the brand’s offerings, with neon signs demarcating each collection. Stronger sections for brands within-brand 21Men, Girls, Active, Basics, Denim, Lingerie, and Forever 21 +, as well as for accessories and shoes, round out the rest of the store’s 2,600-plus square meters.

During my first visit at Forever 21, I felt like I was in a maze. A good maze, but now, it has an easier-to-navigate layout and a clean palette for a backdrop. If that mobile brand asks me to pull out clothes again, this time, it is easier to spot the fashion pieces that I need, and new items are displayed on the floor three times a week, something to look forward to every time I visit the store.

A Fashion Show of of their Fall 2014 fashion were also unveiled to the public. With a focus on luxe, texture, and boho details, the collection offerings include oversized trenches, faux fur coats and soft sweaters in an array of lengths and a non trend color palette of camels, pale pinks and prints.

Stylish and quality pieces, the Fall 2014 collection is perfect for the coming holidays and the unpredictable Philippine season. They also got Anja Rubik, America’s style icon to present the Outerwear Edit campaign.

“Anja Rubik is the ideal face to represent our premium outer wear collection for fall,” said Linda Chang, General Merchandise Manager of Forever21, Inc.“ We know her longstanding status as a fashion icon will inspire our customers to layer all the best pieces from the Forever21 Fall Collection into their wardrobes".

Good news to MasterCard holders, because Forever 21 partners with the company for Shop Forever, a raffle promotion to gear up cardholders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Shop now because promo only runs until October 31, 2014.

Forever 21 is truly first and forever in my heart. No one can deny that it is my favorite international brand. If you also love the brand, head on to their flagship store now and witness their newest collection. You can also follow them on Facebook at Facebook.com/Forever21ph, Twitter @Forever21ph and Instagram at @f21philippines.