Monday, June 25, 2012

FILA and Athletes in Action Run for School Rooms


Every child has the right to proper education. However, there are different factors why some kids cannot go to school - most of them is due to lack of funding and poverty. That is why FILA and Athletes in Action (AIA) join forces to build the children's future by creating the BIGGEST ADVOCACY RUN, to help raise funds for the classroom rehabilitation in Iligan City. As they were the badly hit by Typhoon Sendong last year, FILA and AIA aims to build classrooms for the Pinoys of tomorrow.

Tim Yap with Ms. Cris Albert
Last June 20, a media and blogger's night was held to further promote the  Schools Run for School Rooms (SRSR) marathon to be held at the Bonifacio Global City, Taguig, this JULY 7, 2012. It was hosted by one of its endorsers, Tim Yap and graced by Ms. Cris Albert of FILA. As of this time, 15,000 runners have already signed up and more are invited to bring a glimmer of hope to Iligan City students for them to have working classrooms and equipment.

Mr. Butch Albert talks about the School Run for School Rooms
The Schools Run for School Rooms is not just the pioneer project of FILA President Butch Albert, but he also advocated the Project "500 for 500" during the recently concluded 2012 FILA Polo Cup. As a Corporate Social Responsibility oriented company, proceeds during the sale of their product, Skele-Toes are given to 500 less fortunate families who were also hit by the typhoon Sendong.

Skele-toes are the celebrity's favorite 
For their recent advocacy, you can sign-up for the run, pay a minimal fee (for the benefit of the Iligan students) and even get discounts when you purchase a FILA shoes. If you are looking for an active footwear, their newest line Skele-Toes is the shoe that changes the game. Did you know that its Tim Yap, Georgina Wilson and Borgy Manotoc's favorite shoes? Its pretty amazing and stylish! You definitely can't get wrong with it.

Eyeing this very stylish Trexa-Lite
Another FILA's newest offering is their running shoes, Swerve and Flow. This line boasts of a Dynamic Landing System through a lightweight foam at the midsole and V3 techonology inserts at the heel. This is what you need when you jog because it gives proper support and their designs are very stylish.

Go run with them this July 7!
When you aim for countless victories and finishes, FILA is the perfect companion not just for running, but for your very active lifestyle. They do not just give you comfortable shoes, but you get to help others as well. 

For tickets and registration forms, they are available at SM Ticketnet outlets or via  (https://www.smtickets.com/event/view/776). Singlets and race bibs can be claimed at FILA Stores in Metro Manila. 

For exclusive updates, follow FILA on Twitter (@filamanila) or be a fan on Facebook (FILAPhilippines).

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